February 12, 2017

That Fendi bag, those Gucci shoes, that Rolex watch...ah, how we lust for luxury in our lives! Most often though, we can’t afford it or practicality tells us that money would be better spent elsewhere. But what if you could afford it?

When looking for luxury, have you considered pre-owned luxury? It’s authentic, in great condition, and best of all, it’s much more affordable!

DuaVivo, meaning ‘second life’ - because they offer luxury items a second chance at life in someone else’s closet, is a platform that looks to fulfil your long-denied desire for luxe. Whether it’s clothes, shoes, accessories, bags, footwear - basically anything “uber-luxury” - you’ll find it here. With over 200 brands covering Michael Kors, Chanel, Prada, Valentino and more, you’ll be spoilt for choice! Why go to Dubai or Hong Kong when you can do your luxury shopping right here?


Founded by father and daughter, Vivek and Mehal Kejriwal, DuaVivo was the result of arguments within the household about wasteful expenditure on luxury items that saw limited use and low resale value. It occurred to them that there would be other houses with exactly the same problem, so why not create a market for it? And so, in September 2015, the company was born, ready to “give all luxury darlings out there a second life”.

mehal kejriwal duavivo

Mehal Kejriwal, Co-Founder

Where does India stand in the luxury market though? Co-Founder Mehal Kejriwal said, “As per studies, the market stands at $15 billion and is expected to cross $18 billion soon. Before we started, we did a dipstick study in four metros; we realised that the demand for luxury and pre-owned luxury products is huge and the market is almost non-existent. There was a huge gap between buyers and sellers; DuaVivo has seen to that gap diminishing substantially. There has surprisingly been a lot of participation from Tier 2 cities and men.”

So how does it work? Customers can choose between the Dua Store and Dua Direct formats - in the former, products are stored in the company warehouse and subjected to a complete quality and authenticity check. Following this, DuaVivo offers a selling price and holds the item on consignment for a minimum of three months. The items are spa-cleaned and professionally photographed, and listed on their website and app, while also being displayed at the stores. Dua Store also offers outright purchase if you don’t want to wait.

In Dua Direct, clients interact directly and DuaVivo is merely a connecting platform. The seller creates a listing (for Rs. 1000 per listing) using approved high quality photographs with the specified angles and clarity. The listing goes live after their team of experts conduct a thorough check of the item’s images as well as the seller’s background.

Even at a reduced price, luxury items still have luxury pricing. So how do you know you’ve got the real deal?

DuaVivo offers three-fold authentication - a thorough check by the in-house team of experts, approval from their experts in the US (called AuthenticateFirst), and a 100% Original Lifetime Money Back guarantee against fakes. For listings, this is done using pictures taken as per the authentication team’s instructions.

DuaVivo Store in Hauz Khas Village, Delhi

Duavivo Store at PVR, Orion Mall, Bangalore

At present, DuaVivo has one store in Hauz Khas Village, Delhi and another one inside PVR cinemas at Orion Mall, Bangalore. There will be three more PVR Cinemas stores in the near future at DLF Promenade and DLF Select City in Delhi, and PVR Hyderabad.


Aiming to be the one-stop destination for luxury-lovers, DuaVivo plans atleast 60 more stores across the metros, as well as Tier 2 and Tier 3 cities.

Text by Rachel George